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MKT 575 Week 1 Business Environmental Analysis (StarBucks)
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MKT 575 Week 1 Business Environmental Analysis (StarBucks)

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MKT 575 Week 1 Business Environmental Analysis -

Instructions:

Conduct a thorough business environmental analysis, using your own organization or company, or one of your choosing,

Analyze your findings in a 1,050-word report.

Include in your analysis:

• Review and discuss any social, competitive, technological, economic, political and legal/regulatory influences and how they might affect your company's marketing plans in the future, as well as any ethical issues which might occur in the industry

• Synthesize any recent changes in the market, including shifts in market share, players in the market, competition and leadership.

Include at least three references, at least one of which must come from the University Library.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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