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MKT 575 Week 6 Marketing Plan Presentation
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MKT 575 Week 6 Marketing Plan Presentation

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MKT 575 Week 6 Marketing Plan Presentation -

Instructions:

Create a 15- to 20-slide Microsoft® PowerPoint® presentation for your client to explain the marketing plan and strategy you have developed over the course of this class. In addition to slides, you may also incorporate other elements into your presentation that may be useful for your client (demonstrations, videos, print ads, etc.). Include detailed speaker notes in your presentation. Include the following key components from your Marketing Plan (some of these are from your previous papers; other elements are new for this week):

• Include an executive summary.

• Explain the market growth potential and competitive analysis.

• Identify segmentation, target market, and positioning.

• Explain pricing strategies over the PLC.

• Explain distribution strategies over the PLC.

• Explain promotion strategies over the PLC.

• Review the marketing program for any potential ethical issues.

• Develop your intended marketing objectives for Y1, Y2, and Y3 (marketing objectives could be to achieve a level of revenue, a % of market share, a % of brand awareness with your chosen target market, etc.).

• Create an implementation milestones - this can be a chart showing your rollout plan for the new product.

• Review your evaluation and control metrics and methodology to measure performance.

• Develop your contingency plan.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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